We’re surrounded by foods that we’d love to eat but we know we shouldn’t. So why do we get these urges to eat things that we know are bad for us?

It’s a strange senario. You wouldn’t jump off a bridge because the fun would outweight the pain. Yet we have no issue with destroying our bodies from the inside via poor nutrition consumption.

 

Palette Fatigue

Well we have palette fatigue to blame for this desire for terrible quality food.

After eating a certain type of food for too long your taste buds become bored and desire something completely different.

This is why people in eating competitions bring along foods that have a completely different texture and taste to the food that they’re competing with. It’s the bodies way of ensuring that we get a range of food groups for optimal health.

This is also why maintaining a diet is so tough.

For a lot of men aiming to get into shape, they’ll eat chicken, eggs, fish, carrots, etc. However all of these foods are clean, sugar free and very low in carbs.

This encourages our palette to miss sugary foods and starchy foods, which is why a cheat meal is so important.

Many people use cheat meals for metabolism purposes, but palette fatigue is far more important.

 

Big Brands

The thing about huge food corporations, is that they spend millions on research and development. They’ve known for years that palette fatigue is real and have combined foods together in order to maximize profits.

If you ate 10 bars of chocolate in a row, you’d probabaly feel sick. If you combined this with cookies however, a food that has a completely different texture, taste and feel. Then your palette would respond by wanting more of both foods.

You see, a single food on it’s own will have you eating until you’ve had enough. Two completely opposite foods however will have you eating far beyond your normal amount because the two contrasting food groups are cancelling each other out and helping you avoid palette fatigue.

 

Feeling Bad

Next time you cheat on a meal and know that you weren’t supposed to, remember that this is normal and it’s palette fatigue. Your body was crying out for something different and a certain brand just happened to present itself at the right time. It’s not that you’re weak or that you lack motivation/self- discipline, which is what many conclude after cheating on their diet.

This is also why scheduled cheat meals might not be the best option. You end up looking forward to them and the whole process of having the cheat meal.

A cheat meal however should be used when your body needs it most to reset the palette fatigue counter. This could be once a month, or even twice a week depending on who you are.

For some people staying clean for a whole week is actually what makes them fail. A cheat meal in the middle of the week, or two smaller ones twice a week could end up being what keeps them dedicated to continue eating right 99% of the time for longer.

We're surrounded by foods that we'd love to eat but we know we shouldn't. So why do we get these urges to eat things that we know are bad for us?

It's a strange senario. You wouldn't jump off a bridge because the fun would outweight the pain. Yet we have no issue with destroying our bodies from the inside via poor nutrition consumption.

 

Palette Fatigue

Well we have palette fatigue to blame for this desire for terrible quality food.

After eating a certain type of food for too long your taste buds become bored and desire something completely different.

This is why people in eating competitions bring along foods that have a completely different texture and taste to the food that they're competing with. It's the bodies way of ensuring that we get a range of food groups for optimal health.

This is also why maintaining a diet is so tough.

For a lot of men aiming to get into shape, they'll eat chicken, eggs, fish, carrots, etc. However all of these foods are clean, sugar free and very low in carbs.

This encourages our palette to miss sugary foods and starchy foods, which is why a cheat meal is so important.

Many people use cheat meals for metabolism purposes, but palette fatigue is far more important.

 

Big Brands

The thing about huge food corporations, is that they spend millions on research and development. They've known for years that palette fatigue is real and have combined foods together in order to maximize profits.

If you ate 10 bars of chocolate in a row, you'd probabaly feel sick. If you combined this with cookies however, a food that has a completely different texture, taste and feel. Then your palette would respond by wanting more of both foods.

You see, a single food on it's own will have you eating until you've had enough. Two completely opposite foods however will have you eating far beyond your normal amount because the two contrasting food groups are cancelling each other out and helping you avoid palette fatigue.

 

Feeling Bad

Next time you cheat on a meal and know that you weren't supposed to, remember that this is normal and it's palette fatigue. Your body was crying out for something different and a certain brand just happened to present itself at the right time. It's not that you're weak or that you lack motivation/self- discipline, which is what many conclude after cheating on their diet.

This is also why scheduled cheat meals might not be the best option. You end up looking forward to them and the whole process of having the cheat meal.

A cheat meal however should be used when your body needs it most to reset the palette fatigue counter. This could be once a month, or even twice a week depending on who you are.

For some people staying clean for a whole week is actually what makes them fail. A cheat meal in the middle of the week, or two smaller ones twice a week could end up being what keeps them dedicated to continue eating right 99% of the time for longer.