Successful entrepreneurs are great researchers, they enjoy learning about those that have gone before them and they use this as a blueprint for their own success.

However due to modern technology, new age entrepreneurs are doing something for the first time on a mass scale.

 

In the modern world we have dual identities. One in real life and one online identity. We’ve all seen videos of our favorite stars or influencers doing something inappropriate in real life even though they seem perfect online.

Online identity is in fact becoming more important than who you really are in real life, mainly because it’s more accessible to your followers, customers or fans.

Just take a look at YouTube or Instagram to see evidence of this. We have new stars being created everyday due to the giant audience that can be reached online.

In the past it took years and years of hard work and mastership of your craft to get noticed. Today however 500 selfies can get you the same amount of fans.

 

Modern Entrepreneurs

This is something that modern entrepreneurs are doing better than ever before. They’ve realized that they can’t meet everyone in person.

Think of Gary Vaynerchuk or Tai Lopez, they’ve probabaly only ever met less than 1% of their fans in person, yet millions and millions of people hang on their every word due to their online identities and how they present themselves.

If you have a brand, then it helps to build trust with your audience. People use likability for the person or brand, as roughly 70% of the reason that they either use or buy a certain product.

This cannot be achieved with simple old school business techniques. At some point you have to interact with people and show human qualities.

It’s strange to think that the reason someone may purchase your product, is because they liked a picture of you and your wife getting married a few weeks ago and felt a connection.

It’s this likability factor that stems from who you are which is seperating entrepreneurs of yesterday and of modern times.

An example of this can be found in music videos. Songs always sound better once a video is created and can sometimes give the song itself a new lease on life. The artists do this to interact with fans. The more often they’re seen the more trust that’s built and thus likability.

 

Quicker Growth

This is giving modern entrepreneurs more opportunities at a much younger age. It’s a real shortcut to large scale success and is being mastered with each passing year via social media.

People simply want to see the prominent figure, they want to know about their life because it correlates to the business and gives everything a holistic feel.

A hollow business is pointless in the modern era. People want to feel an emotional attachment which is achieved via likability.

The average successful entrepreneur probabaly spends more time simply worrying about being seen than anything else. If a tree falls in the woods and all that.

The general feeling among modern entrepreneurs is…”If I’m making big moves, it doesn’t really exist unless people get to see it.”

This is why successful people are documenting their lives, because it leads to higher likability and of course greater success.

 

What You Should Take Away From This

If you’re an entrepreneur in the modern era and you’re not yet combining your standard branding with dual online branding in a personal sense, then you’re missing out on a much wider audience and higher level of trust.

You need to start planning for your online identity. This includes what value you want to provide, type of content, quality level, amount of content per week, collaborations and which platforms you’re going to use.

By doing this you open up many more opportunities for yourself, you reach a whole new audience and you strengthen the most important part of all, the likability factor.

Successful entrepreneurs are great researchers, they enjoy learning about those that have gone before them and they use this as a blueprint for their own success.

However due to modern technology, new age entrepreneurs are doing something for the first time on a mass scale.

 

In the modern world we have dual identities. One in real life and one online identity. We've all seen videos of our favorite stars or influencers doing something inappropriate in real life even though they seem perfect online.

Online identity is in fact becoming more important than who you really are in real life, mainly because it's more accessible to your followers, customers or fans.

Just take a look at YouTube or Instagram to see evidence of this. We have new stars being created everyday due to the giant audience that can be reached online.

In the past it took years and years of hard work and mastership of your craft to get noticed. Today however 500 selfies can get you the same amount of fans.

 

Modern Entrepreneurs

This is something that modern entrepreneurs are doing better than ever before. They've realized that they can't meet everyone in person.

Think of Gary Vaynerchuk or Tai Lopez, they've probabaly only ever met less than 1% of their fans in person, yet millions and millions of people hang on their every word due to their online identities and how they present themselves.

If you have a brand, then it helps to build trust with your audience. People use likability for the person or brand, as roughly 70% of the reason that they either use or buy a certain product.

This cannot be achieved with simple old school business techniques. At some point you have to interact with people and show human qualities.

It's strange to think that the reason someone may purchase your product, is because they liked a picture of you and your wife getting married a few weeks ago and felt a connection.

It's this likability factor that stems from who you are which is seperating entrepreneurs of yesterday and of modern times.

An example of this can be found in music videos. Songs always sound better once a video is created and can sometimes give the song itself a new lease on life. The artists do this to interact with fans. The more often they're seen the more trust that's built and thus likability.

 

Quicker Growth

This is giving modern entrepreneurs more opportunities at a much younger age. It's a real shortcut to large scale success and is being mastered with each passing year via social media.

People simply want to see the prominent figure, they want to know about their life because it correlates to the business and gives everything a holistic feel.

A hollow business is pointless in the modern era. People want to feel an emotional attachment which is achieved via likability.

The average successful entrepreneur probabaly spends more time simply worrying about being seen than anything else. If a tree falls in the woods and all that.

The general feeling among modern entrepreneurs is..."If I'm making big moves, it doesn't really exist unless people get to see it."

This is why successful people are documenting their lives, because it leads to higher likability and of course greater success.

 

What You Should Take Away From This

If you're an entrepreneur in the modern era and you're not yet combining your standard branding with dual online branding in a personal sense, then you're missing out on a much wider audience and higher level of trust.

You need to start planning for your online identity. This includes what value you want to provide, type of content, quality level, amount of content per week, collaborations and which platforms you're going to use.

By doing this you open up many more opportunities for yourself, you reach a whole new audience and you strengthen the most important part of all, the likability factor.